I had the great pleasure yesterday of being invited to the ICI PARIS XL press day to check out some of the new exclusive brands they are carrying. Let’s take a look at who/what was there!
Black Up is a French brand founded by a makeup artist of African ancestry. The brand focuses on products that will enhance the beauty of black and mixed beauties, but just look at those lipsticks! I’m sure if you are a lipstick lover you will adore these! It’s funny because I was sitting down for a break before talking to the ladies, and they were already telling the ICI PARIS XL PR representative that I should go over there as soon as possible. Why? Because I was wearing NARS Mexican Rose and they were sure I’d be intrigued by their lipsticks. They were not wrong!
Erborian is a Korean brand. BB cream has been all the rage in Asia and North America, now we’re finally going to be able to lay our hands on one of the earliest BB creams available! I tested it out on the back of my hand, and the texture is very light and pleasant. Promising, very promising!
F Fekkai is a professional hair care brand. I have long wanted to try their shea line, so it was pretty exciting to see the line-up there! For this summer, they are launching two new products including Salon Technician Highlight Care and Marine Summer Hair to help hair cope with the humidity and the sun. I don’t know how they work yet (but I will find out for you), but both products smell amazing (that’s a good start)!
Ladies and gentlemen, may I introduce you to the long-awaited Philosophy products in Belgium? I can tell you I behaved like a crack addict at that stand, trying to inhale as much delicious smell from their products as possible! Their skincare products look exciting too. I loved the microdelivery peel!
Kenzo launched a skincare line called Kenzoki. Look at that pretty packaging! They had their white lotus line there. Since lotus happens to be one of my favorite flowers (if not THE favorite. It reminds me of summer at home), I was practically swooning.
Orlane is another French skincare brand that has 5 lines of products (though we only saw 4) targeting hydration, anti-fatigue, firmness, first signs of age, and anti-wrinkle. The lady was very enthusiastic and kept putting all kinds of creams and serums on the back of my hands (actually everybody did, but there were SO many at Orlane). By the end of the day the back of my hands was certainly baby-soft!
Qiriness specializes in SPA products that everybody can pamper themselves with. The lady demonstrated some products that would take a smidgen of time to take care of your skin in the comfort of your home. I like how she said (to me and another lady):” Leave your children to your husband for 15 minutes a week, and you can take care of yourselves in the bathroom.” I don’t have children yet, but it sounds like a good deal!
Remember the ONLY YOU nail polishes I talked about a while ago? Look who’s here! The entire lineup including the limited edition summer shades! The product manager told me they’re already developing the winter collection, and I practically begged her to include some shimmery and maybe even holographic shades, so we’ll see!
Last but not least, do you know what this is?
Want a closer look?
It is Madonna’s new perfume Truth or Dare! Here in Belgium it will be an ICI PARIS XL exclusive! I will receive more information soon, and I will definitely let you guys know more when I find out about the exact launch date. The scent itself? I smell a great dose of gardenia, some jasmine, some vanilla, but I’m sure there is more! The story is that Madonna lost her mother early, so she created this perfume with the scent of her mother in mind, kicking it up a notch with a modern twist. If you like gardenia or flowery perfume in general, do check it out when it comes out!
That’s my report of the ICI PARIS XL press day! If you have any questions about these brands, please do not hesitate to ask, as I might be able to dig out more information for you! I received some PR samples yesterday, but since these are skincare products, please give me a bit longer to test them out thoroughly. I promise I will let you know what I think as soon as I can!
What do you think? Which brand looks the most exciting for you? Would you like to try the BB cream or maybe some Philosophy?
Thank you Jean-François, Marie, and Stefanie for the invitation, and everybody who was there xx