I don’t know if I’ve mentioned this here, but for the past few years I’ve been wearing nothing but skirts and dresses. They are no-brainers. I basically pick one, throw it on, and that’s my outfit of the day. You can dress them up or down; paired with turtle necks and cardigans they can even see you through winter.
All is good, but that’s not why I never wear jeans.
I never wear jeans because shopping for jeans is one of the most frustrating experiences in my life, and I am not keen on repeating it. It seems that every time I walk into the store and take some pairs that are supposed to be my size into the fitting room, I only come out feeling oversized and out of place. Two things I have learnt from the Levi’s Curve ID fitting? 1) It’s not about the size, it’s about the CURVE. 2) When jeans don’t fit, it’s not you, it’s them.
The Curve ID system came out a couple of years ago, but naturally I have not heard about them until some friends raved about it recently because I had long stopped trying to find jeans. Finally a brand realized shopping for jeans is a source of frustration for women, so Levi’s did a 3D scan on a large number of women to come up with three curves (now there is a 4th, Supreme Curve): Slight Curve, Demi Curve, and Bold Curve. With this system, apparently 80-90% of the women can find jeans easily. It really isn’t about the size. I know a girl who is extremely slender with a bold curve, and apparently that’s no news for Levi’s!
Earlier this week I finally decided to investigate if I can finally find some jeans with the new system, and I had such a great time in the Levi’s store. I ended up going home with a pair of High Rise Skinny and kept raving about it on Twitter. To be honest I had never ever been able to pull a pair of skinnies up past my calves before, and when the SA suggested I try I was so sure the whole fitting session was going to crash and burn, but I basically jumped right into them! I even made my bestie try, and now we have the same jeans! My enthusiasm also got me an invitation to the Levi’s store on Kammenstraat, Antwerp to find out more about Curve ID. Want to see me getting measured and trying on new jeans?
It’s simple. The SAs will measure your waist and your “seat (bum, but Levi’s terms it seat)” before they determine the ratio and your curve. You can do the test online, but I always get a Bold Curve there while the measurement tells me I am between Slight and Demi.
In these pictures I’m wearing the pair of High Rise Skinny that I bought a couple of days before.
Once you’ve got that nailed, it’s time to tell the SA your preferences. Do you want classic rise or modern rise? Dark or light? Skinny, slim, straight, or bootcut?
I was aiming at dark slim jeans with a classic rise. Let’s see how that worked:
From what I gathered, if you’re between two curves like me, you get to pick from both. When it’s the same size in different curves, the Demi (or Bold) is going to give your seat a little more space, and the waistline is going to feel a tad higher. The Slight on the other hand, has pockets that are a bit higher up so it would look like you have more seat (which you might or might not like), and the waist is going to feel a little lower.
After much deliberation, I settled on a pair of Slight Curve slim jeans with classic rise. I am right in between two sizes of the same jeans in Demi Curve, so I ended up going with the bigger size in Slight. The pair you see here is 2 inches longer, but they ended up finding just the right pair for me!
What I took away wasn’t a pair of jeans, but the conviction that it’s absolutely natural to have a curve, and everybody deserves a great time shopping for jeans instead of something that will lead to self-doubt and frustration. If you have ever given up on jeans, give Levi’s Curve ID a chance!
For more photos of the Levi’s store on Kammenstraat, Antwerp, please go to this Facebook album. Besides some lines that are only available in this store in Belgium, there is a lady who can customize your jeans for you!
Have you checked out Levi’s Curve ID? Do you avoid wearing jeans or do you live in them? Share your experience because nobody should feel alone!
Sunny, your beauty culture translator xx
Disclaimer: This post contains a sample provided by the PR for my consideration. All opinions are honest and my own. I am in no way compensated for this review. I have always been, and will always be committed ONLY to my readers.