This Pretty Plum Isn’t Just an Illusion: Guerlain Illusion Rouge Automatique

Guelain Provocative, Illusion

I don’t know if you remember this, but I really only fell in love with plummy pink lipsticks not so long ago. In the past, I just didn’t have the blush(es) it takes for them to look their best. Now that I have discovered a couple (like this one and this one), I have been pulling my plummy pinks out an awful lot! Guerlain Illusion Rouge Automatique is new to the plummy pink department of my stash and what can I say? It’s another hit!

Guelain Illusion (660) Rouge Automatique packaging

Guelain Illusion (660) Rouge Automatique

One thing I am a little puzzled about Guerlain Illusion Rouge Automatique (660) is the orange accent. It would have made more sense if it were pink (like Provocative), but it’s the content that counts!

Guelain Illusion (660) Rouge Automatique closeup

Guerlain Illusion Rouge Automatique is a plummy pink with a beautiful dusting of violet shimmer. The great thing about the shimmer here is it seems to fade along with the color, instead of looking more prominent once the lipstick has started to wear off. It doesn’t feel gritty at all, either. Illusion seems sheer when swatched, but it “covers” nicely with one pass, with some translucency for the natural lip color to become one with it. For this reason, it will look different on different people. Illusion lasts for about 5 hours on me, and it is nicely hydrating.

Here is how Guerlain Illusion Rouge Automatique swatches. Left: one pass. Right: built up.

Guelain Illusion (660) Rouge Automatique swatch

This is how it looks on my lips with one pass:

Guerlain Illusion Rouge Automatique lip swatch

Illusion reminds me a lot of two limited edition Shine Automatiques we have seen from Guerlain recently, namely Lou-Ling (760) and Flirt (761). Here is the three of them swatched side by side (Illusion, Lou-Ling, Flirt):

Guerlain Illusion Rouge Auromatique, Lou-Ling Shine Automatique, Flirt Shine Automatique comparison swatch

I would say all three of these are rather similar on my lips, but Lou-Ling is slightly gritty, and Flirt is more intense. If you missed out on both, it’d be a great idea to pick Illusion up. If you own one or both, you might not “need” Illusion (but no doubt you’ll want it anyways).

You have seen Illusion on me here:

Chanel Fatal, Charming, Accent +Guerlain Illusion FOTD

And here:

Guerlain Crazy Paris colorful look FOTD

Bottom line: A sparkling plummy pink with beautiful, fine shimmer that disappears as the lipstick wears off? I’m game! Guerlain Illusion Rouge Automatique does what a lot of shimmery lipsticks fail to do, namely not leaving the lips littered with shimmer once the color has worn off. There’s nothing I can nitpick about the texture, either! What’s more, if you want enough color but not TOO much of it, the pigmentation level of Illusion is spot-on.

What are your favorite plums?

Sunny, your beauty culture translator xx

Mostly Sunny disclosure


  • TracyBeautyReflections

    Oooh this is really pretty! Love the delicate violet shimmer it has!

    • Sunny @Mostly Sunny

      Hey Tracy, yeah it’s really nice!

  • Rainy Days & Lattes

    Very classy color. It looks very sophisticated :)

    • Sunny @Mostly Sunny

      Thanks, Jenn! It’s a nice one indeed!

  • Judith

    I love the fact that the shimmer disappear as you wear it, that’s the problem with most shimmer lipstick, the color wears off and the shimmer stays. It’s a very pretty color for winter too.

    • Sunny @Mostly Sunny

      Hey Judith, I agree. Guerlain in general makes shimmer right though!

  • syrena85

    It’s so beautiful on you, Sunny. As you know I have this one as well and just love every bit of that 😀 I love these little sparkles.

    • Sunny @Mostly Sunny

      Thanks so much, Irena! I like how they’re there but not too in-your-face!

  • Siri Lovise Eliassen

    I can’t wait for mine to arrive in the mail. I’m with you on the orange accent thing, but I suppose it’s for the sake of variation on the stand? What confuses me, though, is Reflex, the other Rouge Automatique from this release. It’s a lovely shade, but I feel it’s more of a summery lippie that might work as your tan’s fading, but it looks out of place this time of the year.

    • Sunny @Mostly Sunny

      Hey girly, oh but Reflex looks so lovely! I am still kind of tempted LOL

  • beauties

    plum doesn’t suit me at all :)

    • Sunny @Mostly Sunny

      Aww that’s too bad. But then again you can’t like every color :)

  • Larie

    These pinky plum colors are not my favorite, and now that my hair is red, no no no, LOL. But you’re looking lovely, Sunny! Still loving the the eye makeup :)

    • Sunny @Mostly Sunny

      Haha OK, I can see how it might clash with your hair color :) Thanks, Larie!

  • rachlovespenguins

    There is a reason my wallet cringes when the name Guerlain is mentioned. lol

    • Sunny @Mostly Sunny

      I know you have the same problem with shimmer that doesn’t wear off with the color, but Guerlain for some reason always makes it work!

      • rachlovespenguins

        Indeed they do :)

  • Kiss & Make-up

    Yep, you can bet I want it anyway! :-) What a pretty color!

    • Sunny @Mostly Sunny

      Thanks so much, Melissa! The other two are LE anyways so if you missed out on them, here is an option that is in the same color family!

  • Lena L

    honestly, i’m a tad put off by the neon accents of the packaging (i’m pretty sure many people would actually like that, though)..but what a great plum/pink shade it is! and it looks awesome on you. <3

    • Sunny @Mostly Sunny

      Hey Lena, I like the pink but not as much the orange, but the lipstick is great so I’m going to let it go LOL

  • Jana

    Beautiful color! Looks great on you ! x

    • Sunny @Mostly Sunny

      Thanks so much, Jana <3

  • peggy timmermans

    Well it is a colour that would suit me that’s for sure. I have a similar, but more matte one, from Bobbi Brown and that one works perfect.

    • Sunny @Mostly Sunny

      That’s good to know! We are united in our love for purple and plummy pinks! :)

  • Natasja

    Hm. Interesting package. Never seen anything like this (but it still doesn’t top the chanel rouge allure lipsticks), it feels kind of 80’s yet futuristic? Well, maybe that’s just me. I like the violet shimmer, it adds something special. Both on your lips and the lipstick itself.

    • Sunny @Mostly Sunny

      Hey Natasja, the regular packaging is gold, but it’s true that the mechanism is pretty nifty!

  • Icaria

    Oh noooo Sunny! I want it! This is the kind of color I used to looove! I especially like the sheerness of it or should I say the illusion? It’s positively lovely on you!

    • Sunny @Mostly Sunny

      Thanks so much, Helene! It’s actually not that “sheer” on the lips at all, but there is a certain translucency that is lovely. I think that’s what makes this easy to wear!

  • MyLuciteDreams

    Yes, love that sparkle especially in the holiday season. You do look beautiful In a plummy lip :-)

    • Sunny @Mostly Sunny

      Thanks so much, Taylor! I’ve been reaching for this one a lot! The shimmer is pretty but not very in-your-face.

  • Sofia

    Oh no, I think its too pretty!! I love sheerish lipsticks, and the colour of this is so gorgeous :)

    • Sunny @Mostly Sunny

      Hey Sofia, this one actually “covers” well with some degree of translucency. I love it because it is so much more wearable than the really creamy and opaque ones!

  • Lily

    Beautiful! I have Lou Ling, but on my lips, it looks redder compared to how it looks on you. It’s amazing how colours look different on different people. Illusion looks great! But I’ve been looking for dark blood red lipstick – no luck so far.

    • Sunny @Mostly Sunny

      Yeah I know! All of these look so pink and plummy on me! When you find the perfect dark blood red lipstick, I’d LOVE to see it!

  • Jacqueline Ma

    I swatched the Guerlain lippies at the counter and I really want Illusion. I hope I’ll be able score it at the DFS at the airport for cheaper. Cross my fingers.

    • Sunny @Mostly Sunny

      Hey Jacqueline, I hope you’ll find it there!